B2CInstagram: @buddyboost26Facebook: buddyboostB2BLinkedin: buddyboostbuddyboost is an inclusive workplace wellbeing app with a free general public app. There were two sides to the project working on both B2B and B2C media. The B2C challenge for buddyboost is to stand out in a very saturated online market for fitness and wellbeing while appealing to their core demographic of moderately active to inactive people. Therefore the brand messaging of encouragement to exercise without intimidating or putting off clients as many standard fitness accounts would was the biggest challenge of this project.